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Direct Marketing Company: Learn About Call to Action Marketing

A call to action marketing (CTA marketing) is a type of advertising or selling campaign designed in encouraging an immediate sale or prompting an immediate response. It uses words, phrases or sentences which can be incorporated into advertising messages, sales scripts or web pages, encouraging customers to take immediate action. Basing on the principles of marketing, a call to action is an instruction forwarded to the audience which is uniquely designed in provoking an immediate response, using an imperative verb such as “contact us today”, “to find out more” or “feel free to visit our shop”. Other forms of CTA taglines involve using strong reasons why customers should avail a product or service immediately such as an offer that is only available in a limited period (e.g. ‘this is a limited time offer only’ or ‘offer will expire soon’) or a special deal accompanied by a time constraint like “order before midnight to receive a free gift”.

The ultimate key to a powerful call to action is by providing customers with compelling reasons to purchase immediately rather than deferring purchase decisions. A CTA can be a demanding or non-demanding request like “watch this video” or “choose a color”. Direct marketing companies are using CTA on their catalogs, flyers, brochures and email campaigns in order to show consumers how to take the next step further and to create a sense of urgency surrounding an offer. Call to action are usually incorporated in the best lines of the most effective sales scripts because it has long recognized by successful sales representatives that specific words, phrases, and sentences are able to elicit desirable responses from prospective buyers. When it comes to web design, a CTA can be a button, a banner or some type of text or graphic on a website, prompting a user to click it, continuing down a conversion funnel which is an important part of inbound marketing.

There are three essential things in common among call to action tag lines which include no obligation statements, instructing people what to do next and encouraging people to respond to a positive way. No obligation statements reduces or removes the risk involved and in many cases are asking people to try a free trial instead of a purchase. CTA utilizes a standard direct response, not leaving a room for people to wait or think about your offer. You don’t really need to provide the instructions for digital offers as consumers ar enow more comfortable responding to them. For other related articles on marketing, feel free to visit our website.

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