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Features That Good Small Business Web Design Must Have

A website is very important for small businesses to have as they seek to tap into the ever expanding online market. Yet, a website is worth the investment and existence if a business can leverage it to attain its objectives, and that’s down to how great the design is. So, if you’re considering small business web design, be sure to acquire an online platform that’s built to accommodate your business functions and goals.

Let’s examine certain essential aspects that a business site should include for a viable online presence:

Simplicity
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Regarding website design, minimalism is accomplished by adding only features that are vital to business functions or branding purposes. So, web design must leave out any objects that do not add value in terms of enhancing the user experience or improving conversion rates.
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For example, your company website should have simple navigation. Forget about non-essential graphics and animals that create an awkward user experience online. Also, ask your web designer to consider a lean design to leave out elements that can reduce your web page loading speeds.

Responsive Design

Having unresponsive web pages is a costly mistake that any designer can make. Take into consideration that most web visitors are increasingly using mobile devices rather than desktops to access sites. Likewise, Google recognizes that it’s receiving most visits from mobile devices, and to provide a satisfactory experience, the search engine company gives better search results page visibility to responsive pages. Therefore, emphasize responsiveness of your business website, enabling prospective customers to transact successfully despite the device they’re accessing your business site from.

Instinctive Design

Although there’s a strong connection between a minimalist and intuitive website design, the two concepts do not mean the same thing. Putting it differently, a minimalist design may be there, but it may not be necessarily easy for web customers to master and explore. A self-explanatory website poses no challenges to users when figuring out the links or commands to click and execute any function, from contacting customer care and signing up to purchasing. How the site is designed must envisage user behavior while browsing to offer a platform that’s’ simple for all to explore.

Branding

Your website is the storefront of your online business, so it must communicate the right message to prospective customers. It’s pages are designed such that they’re a reflection of your branding message. Also, it’s vital that the onsite content you carry perfectly matches the message you’re trying to communicate in your special niche.

Each business is different, but there are certain features that any small business web design must have for a meaningful online presence. Branding, minimalist, intuitive, and responsive design are some of the important elements.