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Marketing Your Business Using Promotional Pens Generating the revenues you may have projected for your small business can be quite difficult. Most of the time, you will fail to meet your revenues due to lack of a market. Even if the market is interested in your products, if your target customers do not know about your company, how will they buy from you? You can implement a variety of marketing tactics to reach your sales goals. However, if you do not have marketing experience, you may find advertising to be quite challenging. When most small businesses have a challenge with advertising, they opt to hire marketing companies. The downside of doing this is that marketing companies can be quite costly. You can get the word out about your products or services by using a number of tactics. However, each tactics has its own challenges. Moreover, you will be looking to break even with any tactic you opt for. This being the case, how can you market your small business in a cost-effective manner?
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You can use traditional marketing tactics such as offering customized promotional pens to your prospects and existing customers. When you want to market your small business using promotional pens, you will save the cost of hiring a marketing consultant. While the method may not reach a very broad audience, you can be sure of getting the word out and referrals long after implementing the campaign. Below are some reasons why you should implement a marketing plan using promotional pens.
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i) Low marketing cost It is important to have a marketing budget for your business. As a small business startup, chances are that you do not have a lot of cash. Thus, you may be looking for inexpensive but effective ways to get the word out about what you offer. Promotional pens fit your requirements. Creating promotional pens comes with some costs. However, using this marketing tactic will be quite beneficial for your small business. Promotional pens are sold at wholesale price. For this reason, the cost per pen will be quite cheap when you do the math. For example, you can spend $300 and get 500 promotional pens. You cannot compare this cheap price with what you will pay for radio ads, direct mail or TV spots. ii) Continuous advertising When you implement a promotional pens marketing campaign, you can be sure information about your business will be broadcasted over a long time. Any prospects can read the message on your promotional pen at any time or wherever they are. Some of the information you should have on the pens include your business name, contact information and services offered. When people need the services or products you offer, your company name will be on their mind.